AUTOMATION

AI-Powered Cold Email Personalization Workflow

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Overview

This automation generates unique, AI-crafted personalized lines for each lead based on their LinkedIn profile. It enables non-technical teams to trigger the entire flow from a simple webhook and get back a spreadsheet of outreach-ready messages—without writing a single prompt.

Key Features

  • Webhook-Triggered Outreach Flow
    • Runs on-demand via an incoming webhook (can be triggered from a CRM, form, or internal tool)
  • Lead Data Handling
    • Pulls contact data from an integrated dataset
    • Limits to a fixed number of leads per run for batch processing
  • LinkedIn-Based Personalization
    • Looks up each lead’s LinkedIn profile via an enrichment API (e.g. LeadMagic)
    • Sends profile summary to an AI model for one-liner generation
  • AI Copywriting
    • Uses OpenAI to generate a compelling one-liner for each lead based on their role, industry, and recent activity
    • Tailors message to one of five personalization angles (configurable)
  • Result Logging
    • Writes personalized messages to a Google Sheet
    • Adds a wait/delay before looping to avoid rate limits

Workflow Architecture (Step-by-Step)

  1. Trigger
    • Starts via webhook POST request
  2. Input Pull
    • Retrieves dataset items (lead contact info)
    • Caps items per run using a limit node
  3. Looping Logic
    • Iterates through leads one by one
  4. LinkedIn Profile Enrichment
    • Checks for missing personalization data
    • Calls enrichment API to fetch LinkedIn data
  5. Personalization via AI
    • Sends LinkedIn data to AI model
    • Generates 5-angle personalized one-liner
  6. Data Logging
    • Appends personalized content to a spreadsheet
  7. Rate Control
    • Waits briefly before next loop iteration (prevents throttling)

Impact

This tool automates the most time-consuming part of cold outreach—research and personalization. It enables outreach teams to confidently scale volume without losing the human touch. When used by SaaS founders or marketers, it can help convert cold leads into warm conversations at a fraction of the effort.

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